My Story

There is nothing more rewarding than being able to create something that truly touches the lives of others. Throughout my life, I have been pursuing various ventures to find the perfect fit. Now, with The Blissful Crab, I have discovered a way to spread the positive life lessons I’ve gained while sharing my artistic side along the way. 

My name is Joann Caruso, the creative force and owner behind The Blissful Crab. My path to owning a small business was not a smooth one. After 13 years working in the financial world on Wall Street, my husband and I decided to move out of the big city to a quieter lifestyle. I started looking for ways to express myself and earned my Cosmetology and Esthetics licenses. Once Covid hit, my plans shifted drastically. Then in 2021, I was diagnosed with an 80-pound ovarian tumor. Yet again I was facing a new challenge.

Post-op my creativity started to flourish. I began to realize just how short and precious life is, and I wasn’t going to waste any more time! By creating The Blissful Crab, I’m on a mission to spread a message of positivity and growth. I want others to see from my story and products that life circumstances, age, and crazy turns don’t have to stop you from building the life you dream of! 

I truly believe that life is ever-changing, we are evolving, and you should never let anything or anyone hold you back. Be sure to take a look around at these one-of-a-kind, meaningful products and start shifting your own perspective toward the fabulous life you deserve to pursue!